Seldom can advertising mesmerize our hardened generation. This does. A project to ruggedize Chrome's already solid gear for motorcycle use resulted in improved and waterproofed backpacks, sure. But it also resulted in this, this, masterpiece!

You know what? These mad hallucinations might work. Seconds after I blinked away the ghosts of ATC wheelies and scuba divers and balloon-ed MX jumps I went and looked at the respective websites of See See and Chrome. Lesson learned. Show me something new and I'm a sucker every time.