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How ICON Uses Obsessive Modern Design to Build Gorgeous Vintage Trucks

Illustration for article titled How ICON Uses Obsessive Modern Design to Build Gorgeous Vintage Trucks

Icon 4x4 builds Frankenstein vehicles—off-road trucks that meld modern mechanicals with vintage bodywork to create jaw-dropping machines. As founder Jonathan Ward showed off two of his creations to us, it became clear: These aren’t just hot-rods; they’re architecture, fashion, and industrial design rolled into vehicular form.

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Jonathan Ward brought two examples of his work to meet with Road & Track in Brooklyn. One truck started life as a 1970s Toyota, the other was once an early-1990s Land Rover (shown above). But as Ward pointed out detail after subtle, painstaking detail, I realized these machines have transcended their original identity. They’re no longer a Toyota and a Land Rover—they’re Icons, refined, tweaked, and redesigned to be the purest, most idealized version of themselves.

Illustration for article titled How ICON Uses Obsessive Modern Design to Build Gorgeous Vintage Trucks
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After poring over every detail with Jonathan, and taking a far-too-short ride around Red Hook, I can’t be objective about his products. They’re just that good. And if you read my photo-essay and interview with Jonathan over at Road & Track, maybe you’ll feel that way too.


Robert Sorokanich is the Online News Editor for Road & Track Magazine. Follow him on Twitter and Instagram.

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